SENECA COLLEGE
Since February 2023, I have contributed to one of the Seneca College’s Instagram growth by increasing content output by nearly 46%. This strategy has resonated with the community, leading to a 37% growth in followers.
I have also developed and designed the overall look and feel of the account, ensuring it aligns with the brand identity while making the content more approachable and easy to understand for Thai students interested in studying at Seneca. My work includes crafting content plans, curating posts, and strategizing targeted advertisements to help grow and promote the account effectively.
Before
Event Planning and Program Management
As a leader in Seneca College’s Summer Camp program for two years, I managed all aspects of planning and coordination for a group of students from Korea. The program offered them the opportunity to study English and attend animation classes at Seneca. My responsibilities included organizing trip schedules, coordinating with various organizations, and managing logistics such as transportation, ticket bookings, and meal arrangements. I also captured the experience through photos and videos, creating content to promote the program and highlight the students' journey in both their English studies and animation courses.
Over the past 90 days, my Instagram content has reached over 16 million views, with most of the engagement coming from non-followers. My top-performing reel has garnered nearly 6 million views, showcasing the wide reach and impact of my content.
I have focused on crafting relatable, engaging, and visually appealing posts that tell a story and connect with viewers. By experimenting with different styles and ideas, I have managed to grow my reach and build a personal brand that feels authentic and impactful
YOUTUBE
Since moving to Canada in 2022, I started a YouTube channel to stay connected with my family back home and provide helpful information for those looking to study or work in Canada. My content combines useful insights with entertainment, aiming to educate and engage viewers.
With just 30 videos, I have grown my channel to over 1,000 followers—an impressive achievement reflecting a growth rate of over 3,233% from zero. My most-viewed video has reached 20,000 views, showcasing the impact and reach of my work.
TIKTOK & FACEBOOK
I connect with my audience on TikTok and Facebook, where I share content and engage with different communities. My TikTok has grown to over 38,000 followers, and my Facebook page now has 3,400 followers. These platforms allow me to create relatable and engaging content while building my personal brand and staying connected with my audience.
PARTNERSHIPS & COLLABORATIONS
After
PERSONAL BRANDING
